January, 2015

This Paper analyzes the major trends that online sales directors expect in Spain in 2015. Participating in this survey, they shared their vision and expectations related to e- commerce in Spain for the next year, as well as to the marketing areas they are going to opt for. This way, e-commerce businesses will be able to plan their digital marketing strategies with useful information about:

• Sales and growth forecast
• Online marketing investment forecast
• Internal organization changes projections
• Trends by sectors

Sectors that have participated in this research, carried out by digital marketing agency Kanlli and specialized magazine D/A Retail, have been the following: Beauty, Fashion, Accessories, Home appliances, Home, Food, Hotels, Transportation, and Electronics, among others.

Available only in Spanish.